Realisations
Our tailored serious games
STARLIGHT
FOR BETTER INTERNAL CUSTOMER RELATIONSHIPS
The Academy of EDF internal services careers manages the Group’s transversal functions (IT, HR, accounting, real estate, industrial logistics...).
GOALS
Rebalance internal customer relations: train both Internal Services employees and their customers to communicate and work effectively, in order to contribute to the Group's global performance.
TARGETS
- The 11,000 Internal Services employees
- 100,000 employees of the EDF Group
FORMATS
OUR SOLUTION
A Serious Game providing all the behavioural, interpersonal and organisational key points necessary to instill a shared culture of internal customer relationship.
- 9 modules, in which the player embodies either an internal service employee or an internal client
- 7 different careers
- A table to track the player’s progress
- A futuristic Star Trek -like universe and a humorous and lively tone, allowing the player to address the game’s themes with openness and serenity.
RESULTS
Starlight won the EDF 2016 Innovation Award, among over 120 candidates.
WHAT OUR CLIENT SAYS
"We were glad to work with Manzalab's team and benefit from their expertise in terms of scenario, design and project management. The result is perfectly in line with our expectations and goals".
BASÉLEC
BUILD AN ELECTRICAL CIRCUIT SAFELY
The National Agency for Adult Professional Training (Afpa) is a leading organisation for adults and job seekers' professional qualification.
GOALS
Provide educational support to AFPA trainers, responsible for training a large number of electricians in the context of the remplacement of 35 million LINKY meters with ERDF ones.
The game’s objective: teach the fundamentals of electrical engineering required in an electrician’s career, as well as the use of a measuring instrument commonly used in the industry
TARGETS
Any professional or technician wishing to acquire the knowledge of basic electricity rules as well as the principles of electrical hazard prevention.
FORMATS
OUR SOLUTION
An electrical installation game to virtually build a complete circuit including all the specifics of the AFPA Electricity training curriculum.
- Various sequences with exercises
- A free editing mode
- Electrical hazard education: how to distinguish and anticipate hazard, how to protect from it
- No time limit, to encourage reflection and sharing.
CUSTOMER RELATIONSHIP
TRAIN SALES PERSONS TO CUSTOMER RELATIONSHIP
The National Agency for Adult Professional Training (Afpa) is a leading organisation for adults and job seekers' professional qualification.
GOALS
Educate trainees to all aspects of the customer relationship, from initial contact to sales completion and customer service.
TARGETS
All AFPA trainees following a sales curriculum
FORMATS
OUR SOLUTION
This behavioural serious game places the trainee in a virtual store. The player embodies a sales representative facing real situations.
- 17 scenarios
- 7 characters with different functions
- Varied and original sales situations
- the customer’s mood is based on the learner's answers
- Personalized interactive report
- Printable detailed assessment
- Printable teaching sheets
RESULTS
A close partnership between Manzalab and AFPA's Lab Social Learning.
CAP ANTITRUST
TRAIN EMPLOYEES ON COMPETITION LAW
Électricité de France (EDF) is the leading electricity provider in France and in the world.
GOALS
Educate and train employees about the principles of competition law.
Enable employees to understand that compliance with competition law is an essential element of their missions.
TARGETS
The 75000 employees of the EDF Group.
FORMATS
OUR SOLUTION
- A 30-minute long immersive and behavioural Serious Game
- A lively and varied experience based on real cases
- An online library of media for deeper understanding
- Self-assessment quizzes at the end of the journey
- Content and deployment integrated into the existing awareness mechanism.
DARE SHARE !
TRAIN EMPLOYEES TO A NEW ACCOUNTING TOOL
CCASSIEG is the organisation operating holiday centres for the staffs of electricity and gas companies.
GOALS
Train CCASIEG employees to a new accounting system. Provide them with the correct behavioural responses and address all possible reluctances.
TARGETS
All of CCASIEG's employees involved in analytical accounting: 900 SHARE users.
FORMATS
OUR SOLUTION
A behavioural Serious Game in three chained sequences, enabling users to understand the benefits of the new too and to master its functionalities.
The player will embody:
- A managing assistant welcoming a new colleague
- A territory Manager facing budget issues
- A merchandise provider facing delivery issues.
SHARE will help all of them manage the situation and make the appropriae decisions.
This serious covers process, goals and best practices.
GENDER SWAP
FIGHT SEXIST STEREOTYPES IN CORPORATE ENVIRONMENTS
Accenture is a global leader in consulting.
GOALS
Fight the most common stereotypes and biases targeting women in corporate environments.
TARGETS
All managers, men and women.
FORMATS
OUR SOLUTION
A behavioural VR Serious Game at the end of which a male player might discover they embodied a feminine character.
Six random scenes are available, each based on a common stereotype targeting women.
Within a superb, fully modelled environment, the game thus offers two types of challenges:
- Spot gender stereotypes
- Guess if the character just played was a man or a woman.
RESULTS
With this "identity swap" experiment, VR proved an efficient way to trigger empathy. Accenture and Manzalab are therefore working on extending this method to other stereotypes commonly witnessed in corporate environments.
Accenture and Manzalab will both distribute this "Swap" range of products to their respective clients.
CUSTOMER RELATIONSHIP TRAINING
TRAIN SALES PERSONS TO CUSTOMER RELATIONSHIP
H&M is a leading ready-to-wear international fashion group.
GOALS
Train H&M sales staff to customer relationship, focusing on three themes: sales management, conflict management and team management.
TARGETS
H&M sales staff following the “Department Manager” curriculum, a certification aiming at increasing customer satisfaction.
FORMATS
OUR PARTNERS
OUR SOLUTION
A serious game in three sequences, taking place in a beautifully modelled H&M store.
The player is a sales representative facing various sales situations.
At the end of the game, a personalised assessment is provided based on the player’s answers, weighted according to several criteria. Throughout the process, the player’s performance can be seen in real time through customers’ mood.
THE LONG LONG HOLIDAYS
THE DAILY LIFE OF CHILDREN UNDER THE OCCUPATION
FranceTV Education is an educational platform meant for pupils, part of the FranceTelevision group.
GOALS
Tell the history of WWII at a children’s level, through an edutainment game.
TARGETS
Children qged 8 to 12 and their families
FORMATS
OUR SOLUTION
An adventure game in four episodes, focusing on the main themes of the animated series: life in occupied territory, the requisitions, the resistance, the black market...
The player embodies in turns Ernest and Colette, the two main characters, and performs a series of missions.
The goal is to collect clues and items to unlock new levels, or to solve mini-games (puzzles, infiltration, hidden objects...).
VIRTUAL LOUNGE
THE STUNNING INTERFACE OF THE NEW OCS CHANNEL
OCS is Orange’s 100% cinema and series channel.
GOALS
Orange’s new Livebox offers a vast catalog of series and films, which can be accessed in Virtual Realirty using a Samsung Gear headset.
Our client's objective : serve this high quality, innovative experience with a stunning interface.
TARGETS
All Orange OCS users
FORMATS
OUR SOLUTION
A magnificent, fully modelized virtual lounge.
An ultra-intuitive eye-controlled interface, allowing the user to select and view content.
Modular settings: the user can choose from a wide selection of environments, including a dream house by the sea, a zombie-haunted mansion, or the Middle-Age atmosphere of the Game of Thrones series!
RESULTS
Screenshots of this realisation could be seen onstage of the "2016 Hello Show", in the background of Stephane Richard's presentation of Orange's new Livebox.
OBJECTIVE: A ZEN PATIENT
ACCOMPANY DENTAL PATIENTS THROUGH STRESSFUL SITUATIONS
Pierre Fabre Oral Care is the French leader in drugstore oral and health care products.
GOALS
Train dental surgeons to accompany their patients through stressful situations. This service is offered as part of the comprehensive Pierre Fabre Oral Care “I love my dentist” programme.
TARGETS
Dental surgeons
FORMATS
OUR SOLUTION
A Serious Game based on the approach of Dr Marie-Claire Hugly, dental surgeon and behavioural psychologist specialising in patient stress management.
The game provides the dental surgeon with all the keys to develop empathy towards their patients and help them overcome their anxiety.
The setting is a realistic and modern dental office, designed with attention to the finest details. Different characters are involved throughout the scenario: the dentist, the dental assistant and the patient.
After the training, a detailed assessment of the player’s journey is delivered by Dr. Mary-Claire Hugly’s avatar.
RESULTS
This serious game is available to all registered dental surgeons on Pierre Fabre Oral Care's website, and to dental surgery students.
The VR version of the game was presented to 130 dental surgeons and shown on 2016 French Dental Congress.
JOB INTERVIEW SIMULATOR
TRAIN TO THE TECHNIQUES OF THE JOB INTERVIEW
"Emploi Store" is a website created by Pôle Emploi (French national job center), which offers services and training courses on ditigal supports (web and mobile).
GOALS
Create Serious Games modules to simulate interviews on the “Emploi Store” for job applicants. Give them the chance to practice so they can address this crucial stage with confidence.
TARGETS
All job applicants and job seekers
FORMATS
OUR PARTNER
OUR SOLUTION
A job interview simulator, covering five careers: sales representative, assistant manager, freight delivery driver, accountant and handling agent.
- a customised experience (320 possible experiences in each module)
- Realistic situations
- Beautiful, lively settings
- A detailed assessment at the end of the process
- A realisation extensible to more careers
RESULTS
- An extension to Virtual Reality
- An average 4 star score on Emploi Store :
- "Very well made, with an array of realistic answers".
- "Very interesting and well designed".
WHAT OUR CLIENT SAYS
"I though the first module was extremely promising. (...)
The team is reliable, constantly available, and knows how to build a pleasant work atmosphere!"
PHOSPHORUS MISSION
HELP PATIENTS MANAGE CKD TREATMENT
Sanofi is France's n.1 pharmaceutical group, with 49 sites and 28 000 employees.
GOALS
Educate patients suffering from CKD (chronic kidney disease) to this pathology and its primary consequence: an excess of phosphorus in the blood, requiring appropriate nutrition, treatment and lifestyle.
Help the patient manage the phosphorous regulation treatment.
TARGETS
Patients with chronic renal insufficiency being treated by dialysis, among other methods.
FORMATS
OUR SOLUTION
An educational game built on the principle of “puzzle games” or skill-based games, offering a journey inside the body.
The challenge: remove the phosphorus particles in excess before their absorption in the gut. The player must isolate the phosphorus particles by color, as well as the protein, fat and sugar particles to be assimilated.
After each session, a quiz provides the opportunity to win bonus points.
At each level, the pace accelerates, thus increasing the challenge. The game includes 16 levels associated with different meals, each containing increasing amounts of phosphorus.
A game which efficiently contributes to better understanding the disease and to reducing the feeling of anxiety related to treatment.
IMMERSION-SECURITY
MASTER SAFETY MEASURES ON INDUSTRIAL SITES
Véolia Propreté is in charge of waste recycling and valorization. It operates through about 500 sites across the territory.
GOALS
Dynamically train personnel on mastering security procedures regarding waste evacuation on Veolia's sites.
TARGETS
Industrial waste collection truck drivers
FORMATS
OUR SOLUTION
A simulator placing employees in a virtual environment. This simulator allows employees to learn the safety procedures and to test and check their knowledge.
- A realistic immersion
- 3 modules covering the collection process
- A theoretical course, a practical course and a test phase
- A pedagocical assessment at the end of the process.
This innovative tool is part of Veolia trainers' toolkit and is used for training, evaluation and re-induction.
It is easy to deploy and allows to train employees without having to actually use the productive equipment.
LEAD THE WAY
TRAIN CALL CENTER MANAGERS
The Webhelp Group is a European leader in outsourced customer experience.
GOALS
Improve team managers' effectiveness, expertise and self-assessment capacities, in order to improve team leadership and center performance.
TARGETS
Call centre staff evolving towards managerial functions
FORMATS
OUR SOLUTION
A behavioural serious game introducing two managerial challenges: improving relational abilities and acquiring technical skills.
The player embodies a manager experiencing six typical workdays, in a virtual environment comparable to Webhelp's.
RESULTS
95% internal satisfaction rate
A method approuved by customers